It is a term that was created by ABSA for their new brand identity.
It is defined by ABSA as:
“The distinctly African ability to always find ways to get things done. It’s the driving force behind everything we do.”
Does Africanacity refer to skin colour?
Our understanding of Africanacity is the ability to find a way to get things done even with limited resources. This is regardless of skin colour, but rather the rise of an African way of doing things.
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