Mzansi Taal


Africanacity

Noun


It is a term that was created by ABSA for their new brand identity.

It is defined by ABSA as:

“The distinctly African ability to always find ways to get things done. It’s the driving force behind everything we do.”


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2 Comments

  • Pinki Lebetla says:

    Does Africanacity refer to skin colour?

    • Mzansi Taal says:

      Our understanding of Africanacity is the ability to find a way to get things done even with limited resources. This is regardless of skin colour, but rather the rise of an African way of doing things.

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